
Calgary Sun publisher Gordon Norrie claimed the ad is in "bad taste." A Sun newspaper complaining about bad taste -- now that's rich. Actually, the ad is in rather good taste. No nudity, no four-letter words, some violence -- a photo of a man hurling a calf to the ground -- but no blood. The theme is that men who bounce baby animals off the turf are bullies. A soft-hearted ad, perhaps, even misguided from a macho perspective, but hardly in bad taste.
The Stampede didn't approve of the ad of course. They trotted out their usual line about caring passionately about animals, etc., etc. According to spokesman Douglas Fraser, "If we in any way mistreated our animals, they would not perform." The animals are performing? I think running for their lives is more accurate.
In any case, all is not lost for the Humane Society. The weekly newspaper Fast Forward is running the ad. It's reassuring to know some press people still respect dissenting opinions, even those critical of sacred cows (OK, enough about cows already).
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