Chiquita Brands has caused a bit of a flutter on the Canadian scene by announcing it will avoid using fuel from Alberta's tar sands. The company says it has joined 13 other companies in trying to reduce its carbon footprint.
This will not help the Alberta government meet its commitments for greenhouse gas emissions. According to a report by the Pembina Institute, if the province doesn't implement significantly stronger measures, its target for reducing emissions by 2020 will fall short by 70 per cent.
Chiquita's action is not universally appreciated, however. A group of tar sands cheerleaders has announced a boycott of the company. Not surprisingly, a couple of federal ministers have announced their support. Chiquita has offered many good reasons to be boycotted over the years—this is not one of them.