When Sun News hires the infamous Ford brothers to do a TV show, decent people cringe, but they shouldn't be surprised. Aping Fox News, as Sun Media are inclined to do, it is simply pandering to the lowest common denominator, and the Fords are masters at pleasing that crowd.
No matter what demographic you are appealing to, you can try to raise the standard of discourse with knowledgeable and well-reasoned news and views, even if you have to present your content at a grade eight reading level. But that is the perspective from principle. From the perspective of profit regardless of principle, the Rupert Murdoch perspective, it is easier to make money by peddling trash—angry, fear-inducing, hate-filled trash. And thus is journalism dragged into the sewer.